signature plastic bag
This performance lasted about an hour. First Yelena spent 20 minutes signing plastic bags and then went around the venue selling them to the public. This gesture is a mockery of the fashion system where overprized signature bags are idolized. Although Yelena is an educated fashion designer, she does not have access to that world. Out of frustration and a twisted sense of humour she imploded her precarious situation. Having limited private funds, she chose the ready made plastic bag. Underlining that in the fashion industry goods are not made by designers, they only symbolize them. Signing the bags was a personal gesture that created unique cultural artefacts. Furthermore selling the bags live created an intimate connection between the designer and her consumers that lacks in the fashion system. This performance was both a carricature of the fashion system and a proposition for a more personal approach.